The Roene website was created as a digital extension of the brand’s philosophy: a way of caring—for animals, for home, and for the spaces we share between the two. The design needed to communicate calmness and intention, mirroring Roene’s uncompromising commitment to better materials, better comfort, and better consideration.
I led the UX design for the site, shaping a layout that balanced storytelling with functionality. Inspired by Roene’s belief that products can be both nurturing and refined, the website combines soft typography, open white space, and immersive photography to highlight products within the context of a thoughtful, curated home. The navigation emphasizes clarity and ease, guiding visitors through the Esme Bed’s design story while offering a seamless shopping experience.
Every element—from product detail pages to micro-interactions—was crafted to honor Roene’s vision: where comfort is intentional, beauty is functional, and pets are always at the center.
The Roene website was created as a digital extension of the brand’s philosophy: a way of caring—for animals, for home, and for the spaces we share between the two. The design needed to communicate calmness and intention, mirroring Roene’s uncompromising commitment to better materials, better comfort, and better consideration.
I led the UX design for the site, shaping a layout that balanced storytelling with functionality. Inspired by Roene’s belief that products can be both nurturing and refined, the website combines soft typography, open white space, and immersive photography to highlight products within the context of a thoughtful, curated home. The navigation emphasizes clarity and ease, guiding visitors through the Esme Bed’s design story while offering a seamless shopping experience.
Every element—from product detail pages to micro-interactions—was crafted to honor Roene’s vision: where comfort is intentional, beauty is functional, and pets are always at the center.
Design is how I make sense of the world. I create experiences that connect people and ideas—across brand, product, and story—and look forward to bringing this vision to a forward-thinking team.
Available for work
Let's Work Together :)
Design is how I make sense of the world. I create experiences that connect people and ideas—across brand, product, and story—and look forward to bringing this vision to a forward-thinking team.
Available for work
Let's Work Together :)
Design is how I make sense of the world. I create experiences that connect people and ideas—across brand, product, and story—and look forward to bringing this vision to a forward-thinking team.
Available for work
Let's Work Together :)