Mérehaus is a clothing brand rooted in the quiet elegance of timeless design. In 2025, the brand introduced The Monochrome Study—a capsule collection crafted entirely in black and white. Conceived as a visual essay, the collection stripped away the distraction of color, allowing silhouette, texture, and detail to take center stage.

I led the creative direction for the campaign, naming the capsule and developing the visual story that guided the social media refresh. Drawing from art, architecture, and nature’s own monochrome forms, I designed a series of posts that framed the collection not simply as clothing, but as a study in form. The resulting campaign expressed Mérehaus’s commitment to intentional design and cultivated an aesthetic that felt both modern and enduring.

Mérehaus is a clothing brand rooted in the quiet elegance of timeless design. In 2025, the brand introduced The Monochrome Study—a capsule collection crafted entirely in black and white. Conceived as a visual essay, the collection stripped away the distraction of color, allowing silhouette, texture, and detail to take center stage.

I led the creative direction for the campaign, naming the capsule and developing the visual story that guided the social media refresh. Drawing from art, architecture, and nature’s own monochrome forms, I designed a series of posts that framed the collection not simply as clothing, but as a study in form. The resulting campaign expressed Mérehaus’s commitment to intentional design and cultivated an aesthetic that felt both modern and enduring.

Date:

June 2025

Timeline:

6 months

Role:

Creative Direction

Design is how I make sense of the world. I create experiences that connect people and ideas—across brand, product, and story—and look forward to bringing this vision to a forward-thinking team.

Available for work

Let's Work Together :)

Design is how I make sense of the world. I create experiences that connect people and ideas—across brand, product, and story—and look forward to bringing this vision to a forward-thinking team.

Available for work

Let's Work Together :)

Design is how I make sense of the world. I create experiences that connect people and ideas—across brand, product, and story—and look forward to bringing this vision to a forward-thinking team.

Available for work

Let's Work Together :)